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S SOCIAL PLAYBOOK / 01
Social Media Marketing Specialization

Social media
with a strategy.

Learn to plan campaigns, shape a visual identity, and organize content with purpose. Explore Domestika’s specialization in strategy, branding, and content.

Beginner level · English audio · Learn at your own pace

View course & curriculum ↗Official course page
10% off with your codeRECOMENDAMOS-PROMOEnter at checkout; the discount is not automatic. Eligibility and final total are confirmed by Domestika.
8Modules
90Lessons
14h 25mVideo lessons
7Instructors
A path with multiple layers

From a brand’s purpose to how it shows up.

This specialization covers different parts of social media marketing, from campaign planning and a brand’s visual language to content planning.

01 — THINK

Strategy

Set direction for social media work with objectives, audience research, campaigns, and metrics.

02 — DEFINE

Branding

Explore color, typography, and photography to build a visual voice that feels consistent with the brand.

03 — CREATE

Content

Work with ideas, formats, community, and a sustainable approach to staying consistent.

Inside the specialization

Eight modules for a broader view of social media.

The official curriculum brings together strategic, visual, and editorial work across these eight modules.

MODULE 01

Getting inspired

Influences and storytelling

Explore the instructors’ creative influences.

MODULE 02

Social media strategy

Campaigns and objectives

Set objectives and plan campaign measurement.

MODULE 03

Social media design

Visual language and playbook

Develop a visual social media playbook.

MODULE 04

Launching a business

Branding, market research, and content

Connect market research, branding, and a launch plan.

MODULE 05

Social media for brands

Audience, objectives, and metrics

Work with brand goals, audiences, and metrics.

MODULE 06

Content creation

Sustainable planning

Build a sustainable content plan.

MODULE 07

Connecting with followers

Engagement and community

Explore audience engagement and community.

MODULE 08

Influencer marketing

Collaborations and analysis

Plan collaborations and evaluate campaigns.

Your starting point

For the ideas you’re ready to put into practice.

For aspiring social media strategists, entrepreneurs, and people building a brand online.

01 — YOUR PROJECT

Build a campaign

Develop objectives, an audience, content, visual branding, and a way to measure performance.

02 — WHAT YOU NEED

Start with the basics

A computer, internet access, and familiarity with social platforms. No extensive prior experience is required.

03 — YOUR PRACTICE

Make room to apply it

Bring a brand or an idea to work on. Pause between lessons to turn what you watch into decisions for your project.

Next step

Explore the full specialization on Domestika.

Use RECOMENDAMOS-PROMO for 10% off eligible purchases. Enter the code at checkout and confirm the discount before paying.

View course & curriculum ↗
Before you buy

A few things
worth knowing.

Is this suitable for beginners?+

The specialization is listed at beginner level. Basic familiarity with social media helps you put the lessons into practice.

Can I study in English?+

English audio and subtitles are listed. Check the preview and language options on Domestika before enrolling.

How do I apply the discount?+

Copy RECOMENDAMOS-PROMO, open the course using a link on this page, and enter it at checkout. Confirm that it is accepted. Offers, exclusions, and availability may vary.

Can I buy without a subscription?+

If you prefer an individual purchase, look for that option at checkout. Review whether your chosen offer includes a Plus trial or subscription, its renewal terms, and the final price in USD before paying.

Who provides the course and purchase support?+

Domestika provides the course, enrollment, payment, and purchase support. Social Playbook is an independent affiliate guide.