S SOCIAL PLAYBOOK / 01
Specialization · Social media

Make it
matter.

Explore social media marketing from several angles, including strategy, visual branding, and content creation, in this Domestika specialization.

Explore the course ↗Official course page
Promo codeRECOMENDAMOS-PROMO
8Modules
90Lessons
14 h 25Video lessons
7Instructors
A path with multiple layers

From a brand’s purpose to how it shows up.

This specialization covers different parts of social media marketing, from campaign planning and a brand’s visual language to content planning.

01 — THINK

Strategy

Set direction for social media work with objectives, audience research, campaigns, and metrics.

02 — DEFINE

Branding

Explore color, typography, and photography to build a visual voice that feels consistent with the brand.

03 — CREATE

Content

Work with ideas, formats, community, and a sustainable approach to staying consistent.

Inside the specialization

Eight modules for a broader view of social media.

The official curriculum brings together strategic, visual, and editorial work across these eight modules.

MODULE 01

Getting inspired

Influences and storytelling

MODULE 02

Social media strategy

Campaigns and objectives

MODULE 03

Social media design

Visual language and playbook

MODULE 04

Launching a business

Branding, market research, and content

MODULE 05

Social media for brands

Audience, objectives, and metrics

MODULE 06

Content creation

Sustainable planning

MODULE 07

Connecting with followers

Engagement and community

MODULE 08

Influencer marketing

Collaborations and analysis

A thoughtful social presence starts with a clear idea.
Social Media Marketing Specialization · Domestika
Next step

Explore the full specialization on Domestika.

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